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Modern Fashions Blog | The Inside Track on Bridal Trends

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Our two bridal rooms offer comfort and privacy for selecting your dream dress. To fully appreciate our exquisite collection we suggest that you visit us at our Show room in Dundalk, Co Louth. Our friendly, professional,experienced staff are delighted to help you make your dream dress become a reality. we are waiting for you! Appointments on 042 93 34356


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Modern Fashions took to the road towards the stunning Bellingham Castle for a special Photo shoot with the Ireland AM team for TV3,

With everyone speculating what exactly Meghan Markle will wear down the aisle this May, 3 bridal stores brought 2 looks that they felt were fit for a princess!

We were all about elegant lace and regal beading.. and the star of the show, the fabulous floor length cape with beaded shoulders.. Both looks from @Ronald Joyce and available in our bridal suites this season ..

Catch up on all you may have missed here:

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We had another successful night of Bridal Fashion on Thursday night, at our Designer bridal Fashion show.. after a really busy day getting all the prep done we had the opportunity to showcase the latest in Wedding gowns from some top international designers..

Our stunning models Sile, Ciara and Nicola really put on a great show.. and graced the catwalk with a staggering 60 dresses between them.. Gorgeous gowns from the fashion houses of Ronald Joyce, Sottero & Midgley, La Sposa, Maggie Sottero, Victoria Jane, The White One plus a first look at the new Occasion Wear range from Ronald Joyce, “Mother of” from Veni Infantino, John Charles & Sonia Pena.. as well as our newest labels from Ireland Lizabella and Ella Boo..

We had a great response from all our guests..  and amongst the bubbly , the treats and all the fabulous fashions  we’d put this down as a great night..  We welcomed all our new brides-to-be to try on the fab frocks for themselves over the next 3 days..  but we’ll fill you in on all that fun very soon.. so stay tuned! <3

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We are hosting our Designer Bridal weekend starting from Thursday 8th February with our in store Fashion Show and then holding a 3 day event from Friday 9th February to Sunday the 11th February where future brides can book in and try on the new collection bridal gowns for themselves.

All invitation requests and appointments on 042 93 34356

We will be showcasing the latest styles hot off the catwalks from Ronald Joyce, Sottero & Midgley and Victoria Jane as well as other top designer dresses from La Sposa, The White one and Maggie Sottero.

During our event we will have 10% discount on all wedding dress orders placed as well as bonus prizes, goody bags for all our appointments and expert advice available all weekend.

For more up to date info please follow us on Facebook :

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As soon as you got engaged, it’s all you can think about. The perfect wedding dress. So, it’s not surprising that shopping for the wedding dress is bound to be fun, yet slightly overwhelming.

When should you start looking for the perfect wedding dress? Where should you start to look?

12 months until your wedding day:

Setting your wedding dress budget.

First things first, make sure to set your overall wedding budget, then, from that, you need to decide, how much to spend on your wedding dress.

Along with the actual cost of the wedding dress, you may need to add on extras, such as:

1) Alterations
2) Accessories such as shoes, veil and jewellery (Usually 10-20% extra)

All, some or none of the above could apply.

Make sure you do your research:

Before the shopping even begins, make sure you do some research to decide on what kind of style wedding dress you are looking for. Most bridal shops will help you with this process.

It is a good idea to have a look at some styles in some shops you know you want to visit. (Browse our current dresses here:

Time to go Wedding Dress Shopping!

The earlier you start looking, the better! This will give you time for custom alterations as you may need a series of alterations to get the desired fit for your body shape and style. At Modern Fashions we provide private appointments to ensure one-to-one attention and advice for your body shape, trends and styles and to have enough time to calmly go through a range of your favourite dresses. (To book an appointment with us, simply email or call us on 042 93 34356)

5 Months until your Wedding Day:

Shop for Your Undergarments

Make sure to buy your undergarments before your first fitting as even the slightest change in what you wear underneath, could affect the shape of the wedding dress.

Decide on and Buy Your Hair Accessories

This is perfect timing to also find your veil and make sure to have one or more trial runs of your hairstyle for the day.

Decide on and Buy Your Shoes

Firstly, you will need your shoes for your first fitting as no alteration can be done without your shoes. The length of your hem line depend on the height of a heel you wear .
Remember, you will be on your feet for the majority of the day, so make sure to choose shoes with this in mind.

8 Weeks until your Wedding Day

Time to Decide on your ‘something old, something new, something borrowed and something blue.’
Make sure your bridal shop or whoever is doing your alterations knows if there is anything to be added to the dress, such as a ribbon etc.

2 Weeks until your wedding day

Practice Walking in Your Shoes

Make sure you walk around your house and as many places as possible before your big day. You need to give yourself time to break them in. Some brides also bag themselves a second pair of pretty flats, for later on in the night.

Time to collect your wedding dress

A soon as your wedding dress is ready, you need to find somewhere to store it, where your partner wont see it! Some bridal shops will keep your dress for you until a few days before the wedding! Make sure you’re happy with the dress and make sure nothing can snag on the dress when it’s wrapped up.

Here at Modern Fashions we store your wedding dress up until you want to collect it and take home. Your wedding dress will be presented to you on the day you collect it pressed and steamed ready for you to wear on your special day.

Your Wedding Day

Happy wedding day!

This is your day, make sure you allow extra time to get dressed and enjoy every single moment!
To book an appointment with us to view our dresses, simply email or call us on 042 93 34356.

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Why we held the event: Your wedding is the start of a lifetime of love and we don’t have to remind you that looking perfect on the day is a key priority on your list of wedding tasks. Your wedding dress will be the core element of your entire attire and will be the first thing eyes are drawn to, while you walk down the aisle. It’s not easy finding the perfect wedding dress, which is why we decided to host a Designer Bridal Event. To offer expert advice to brides-to-be and give them one-to-one attention from our expert stylist, with a few freebies and fun thrown in to the mix!

We decided to host our Designer Bridal Event this year, from 3rd-5th of February, just in time for bridal season. The event was held at our shop in Dundalk, Co.Louth and there was a huge turnout for the three days, which we were elated about.

Over the three days, we showcased designer bridal dresses from over 100 top designers, including Ronald Joyce and Victoria Jane. We also showcased new collections and bridesmaid dresses, and with every appointment made with us over the three days, each customer received one to one attention from an expert stylist and a bridal goody bag. For those that decided to say yes to the dress on the day, they received 10% off their dress plus a special bridal gift.

On the final day of the Designer Bridal Event, we held a Fashion Show, with Prosecco for everyone on arrival and open to the public. Our stunning models Megan, Sheila and Ciara modeled a wide range of Designer Bridal Dresses including many from our new collections.

Here is a list of some of the dresses modeled on the night:

Ronald Joyce:

• Honey
• Hettie
• Hilda
• Hyden
• Heather
• Hadara

Victoria Jane:

• Lula
• Jillian
• Judith
• Jonie
• Jamie

Sottero Midgley:

• Bexley
• Syanne

La Sposa:

• Hasina
• Halisa
• Hara
• Heloise

We had a fantastic turn out for the entire event and the fashion show was a great success, with many brides saying yes to the dress on the night.

We look forward to our next event next year (2018) and will be hosting a range of sample sales and sneak peaks of new collections throughout the year so STAY TUNED!

For any enquiries on any of our dresses or to book a one-to-one appointment with one of our expert stylists in the run up to your big day, give us a call on +353 42 93 34356 or drop us an email at

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Modern Fashions Designer Bridal Weekend now taking bookings on 042 93 34356… View, try and buy the latest in Bridal wear from top international designers,…the latest looks, the newest collections…all under one roof with expert help available from our stylists.. Limited spaces!!


Bonus prizes too for anyone who says “yes to their dress”  Prizes include, free alterations, free veil, discounts, vouchers and much more!

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